Research for Vlog - Synthpop Music Video Analysis

In order to prepare for my vlog, I created a plan in which I wrote down notes on codes and conventions on each music video.

Kelly Clarkson - Dark Side

• Extreme close up shots 
• Illuminating lights 
• Some shots are a dull colour
• Long duration shots 
• Natural sunlight coming in
• Indicating that everybody has a bad side 

Nicole Scherzinger - Don't hold your breath

• Some blurry shots
• Light coming from car headlights 
• Mostly extreme close up shots 
• Story about getting over break-up and no going back

Ariana Grande - One last time

• Geode like streak in sky
• Variety of colours/tones used
• End of the world theme
• Dull lighting
• Reoccurring asteroid in sky

Kelly Clarkson - Heartbeat Song

• Setting changes
• Some dull/dark lightings
• Switches to brighter tones at some points
• Heartbeat videos like how they show in hospitals
• Mostly close up shots

The Saturdays - Missing You

• Natural lighting
• Beach/Nature setting
• Dance choreography included
• Fast cuts
• Slow duration shots

Ariana Grande - Love me harder

• Blue tones at beginning
• Switches to golden tones
• Many quick shots
• Natural light
• Variety of quick shots

Owl City - Fireflies

• Bedroom setting
• Mostly extreme close up's
• Natural light from window
• All sorts of colours used
• Disco ball prop along with all the toys

Sia - Chandelier

• Rustic setting
• Natural Lighting
• Secluded
• Most of it filmed in one shot
• Some quick shots

Clean Bandit - Rockabye

• Dim lighting contrast
• Some natural lighting
• Different settings used from a bar to a more green scene
• Band performance in bar

Calvin Harris - This is what you came for

• Different colours
• Bright colours - blue/red/black etc.
• Strobe lights

Taylor Swift - Out of the Woods

• Wolves used
• Forest setting
• Sunset lighting
• Shadows
• Turns to snowy setting and mountains

Marlon Roudette - When the beat drops out

• Forest skyline
• Slow motion shots
• Natural sunlight
• Close up's and long shots

Ellie Goulding - Anything can happen

• Slow motion shots mainly
• Sunset lighting
• Long duration shots
• Some short shots

Sia - Alive

• Very little natural sunlight coming in
• Dark, empty parking lot
• Bright lights gradually come in
• Karate moves 
• Long duration shots
• Zooming out shot

Kelly Clarkson - Invisible 

• Light coming in from the edited object at beginning
• High angle shots
• Setting changes - beach/art gallery
• Dance choreography